Lubin on Social — December 2020 Review
The semester ended early in the month, and as students disconnected from college life, we had less content to post and saw less engagement even on our top-performing posts. This month, we used our social media platforms to continue to inspire Lubin Pride and reflect on our community’s accomplishments of the semester.
Our top organic Facebook post in December 2020 featured President Krislov’s Forbes Column about the lessons that our school leaders learned from the pandemic and what campus life was like in 2020. The column praised our students’ commitment to their studies and congratulated them on their ability to manage this odd semester.
The performance and metrics of this Facebook post:
146 Impressions • 134 People Reached • 8 Engagements • 2 Reactions (2 Likes) • 6 Post Clicks (2 Link Clicks, 4 Other Clicks) • 5.5% Engagement Rate
HOW DID WE DO ON FACEBOOK THIS MONTH?
The month of December closed with the Lubin Facebook Page posting 24 posts.
There are 3,629 total fans, 4,887 impressions, and 19 post link clicks. We also added 3 new fans in December. Our most engaged audience was women 25–34 (25%) and men 25–34 (25%)
Our most viewed tweet for December was a student story about an international MBA student who graduated this month.
This tweet’s performance:
1,440 Impressions • 32 Total Engagements • 3 Likes • 3 Link Clicks • 1 Retweet • 1 Profile Click • 2.2% Engagement Rate • 14 Detail Expand
HOW DID WE DO ON TWITTER THIS MONTH?
The month of December ended with @LubinBSchool tweeting 33 times. There are now 1,870 total followers. There were 17 mentions, 3 retweets, 120 clicks, 9,959 impressions, 144 engagements, and 281 profile visits in December. We lost 1 follower. Our most engaged audience on Twitter was Male (55%) and the age groups of 35–44 (26.8%) and 45–54 (26.1%)
In December, our most engaging Instagram photo was a professional campus shot that we posted to celebrate the end of a milestone semester.
The performance of the top Instagram photo:
1,242 Impressions • 1,141 People Reached • 110 Likes • 0 Comments • 8.9% Engagement Rate • 5 Shares • 30 Profile Visits
HOW DID WE DO ON INSTAGRAM THIS MONTH?
As December came to a close, the @lubinschoolofbusiness Instagram account had collected almost 17,835 impressions, with an average reach per post of 495 people. Our average engagement rate was 4%. We added 3 new followers, and our top audience by gender was women (65%), and by age group was 18–24 (43.1%) and 25–34 (36.7%), and we had 14 post saves and 4 comments in December.
Our total amount of followers on Instagram is 2,396.
INSTAGRAM STORIES
The Instagram Story with the most impressions and completions for December was a recount of our top moments for 2020 using the recognizable format of #TopNine!
The metrics of this engaging Instagram Story were as follows:
Total Impressions on this story were 369 • Reach was 368 • Taps back to view story again: 7 • The Completion Rate was 67% for the whole series of stories.
HOW DID WE DO ON INSTAGRAM STORIES THIS MONTH?
We had a total of 16 Instagram Stories posted in December with 6 videos. Our total impressions for Instagram Stories was 4,566, averaging almost 285 per Instagram Story.
This heart-warming student story our top LinkedIn post for December. Our audience showed a lot of support for this fantastic student who has overcome a lot to get to where she is today.
This post received 1,797 Total Impressions • 24 Reactions • 41 Clicks • 1 Share • 2 Comments
HOW DID WE DO ON LINKEDIN THIS MONTH?
At the end of December, we added 132 new followers and now have 39,845 total followers on our LinkedIn page. We posted 12 times and collected 27,551 total impressions. We had 611 total engagements, with 5 total shares, and 309 link clicks.
Our top LinkedIn audience resides in the Greater New York City Area (75%)
We currently have 36,221+ followers that self-identify as alumni of the Lubin School of Business.
YOUTUBE
Just as last month, the top video on YouTube in December was Why Study Business at Pace University (Uploaded 07/03/2013). This 1:33 minute video features Lubin’s former dean Neil Braun and highlights Lubin’s main benefit. Most traffic to this video comes from the pace.edu site (88.5%), as this video is embedded in the Lubin academic catalog pages.
The performance on this Lubin YouTube video breaks down as follows in December 2020:
1.8 Hours Watched • 109 Views • 0:58 Average Watch Duration • 676 Impressions
HOW DID WE DO ON YOUTUBE THIS MONTH?
At the end of December, Lubin had 312 total subscribers with 1 brand new subscriber. There were 1,968 minutes of watch time, with 1,070 views, 713 unique viewers, and 8,826 impressions. Our top audience in December was not subscribed to our channel (99.2%).
