LUBIN ON SOCIAL MEDIA — JANUARY 2021
Classes started at the end of January, so for most of the month, we were coming off of vacations and getting ready for that big day. This month our audience was very engaged with content that made them feel proud about being a student or alumnus at Pace, including accolades and student stories.
Our top organic Facebook post in January 2021 was a student story about grit and achievement. Bryan Comandini ’22 is a veteran, Coast Guard Achievement Medal recipient who is building his real estate business and started and real estate club on campus. Our Facebook audience found his story to be very inspiring!
Our top tweet this month was a celebration of Lubin’s placement in the “Best Business Schools of 2021” list published by Princeton Review, a very impressive accolade. We learned that our school leads in the category of Outcomes.
In January, our most engaging Instagram photo was a professional photograph of studying using the studying areas on campus. This post was a reminder that Pace is fully migrating to a new Learning Management System this semester. We were helping our students get ready to start off the semester right.
Our top LinkedIn post this month was the same one as Twitter’s. A celebration of Lubin’s placement in the “Best Business Schools of 2021” list published by Princeton Review, a very impressive accolade. We learned that our school leads in the category of Outcomes. Our LinkedIn audience felt immensely proud of this accolade.
YOUTUBE
By a small margin, January’s top YouTube video was our Graduate Webinar on how to register for classes. This 8-minute video was uploaded in May 2020. It was produced in-house by Lubin’s Office of Communications and External Relations and Graduate Advisement to help the incoming class of 2020 have a seamless transition into graduate school. Most traffic to this video came from the “Graduate Webinars” Playlist on YouTube.
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