Lubin on Social — November 2020 Review
As the semester is winding down, we shared pride news about the Lubin community. New accolades, scholarship awards, and student stories, as well as Thanksgiving Festivities, were the topics of conversation. Let’s take a look at how we did on social media this November…
Our top organic Facebook post in November 2020 featured Lubin’s Executive Doctoral Program’s prestigious ranking in the 2020 Dubai Rankings as 1st in the United States, 6th worldwide, and 3rd in Corporate Social Responsibility. Congratulations to our program managers on a job well done!
The performance and metrics of this Facebook post:
251 Impressions • 235 People Reached • 11 Engagements • 7 Reactions (7 Likes) • 4 Post Clicks (2 Link Clicks, 2 Other Clicks) • 4.4% Engagement Rate
HOW DID WE DO ON FACEBOOK THIS MONTH?
The month of November closed with the Lubin Facebook Page posting 30 posts.
There are 3,628 total fans, 9,705 impressions, and 21 post link clicks. We also added 6 new fans in November. Our most engaged audience was men 25–34 (23%) and women 25–34 (21%)
Our most engaged tweet for November was a celebration of the 12 students that were awarded this year’s EY scholarship.
This tweet’s performance:
2,178 Impressions • 60 Total Engagements • 7 Likes • 2 Link Clicks • 2 Retweet • 2 Profile Clicks • 2.8% Engagement Rate • 9 Detail Expand
HOW DID WE DO ON TWITTER THIS MONTH?
The month of November ended with @LubinBSchool tweeting 37 times. There are now 1,872 total followers. There were 26 mentions, 9 retweets, 191 clicks, 13,598 impressions, 232 engagements, and 202 profile visits in November. We also added 11 new followers. Our most engaged audience on Twitter was Male (55%) and the age groups of 35–44 (26.8%) and 45–54 (26.1%)
Our top Instagram photo in November was a professional campus shot that we posted to celebrate thanksgiving.
The performance of the top Instagram photo:
1,254 Impressions • 1,171 People Reached • 142 Likes • 1 Comment • 11.6% Engagement Rate • 2 Saves • 15 Profile Visits
HOW DID WE DO ON INSTAGRAM THIS MONTH?
As November came to a close, the @lubinschoolofbusiness Instagram account had collected almost 43,390 impressions, with an average reach per post of 904 people. Our average engagement rate was 5.9%. We added 6 new followers and our top audience by gender was women (65%), and by age group was 18–24 (43.7%) and 25–34 (36.9%) and we had 31 post saves in November.
Our total amount of followers on Instagram is 2,393.
INSTAGRAM STORIES
The Instagram Story with the most impressions and completions for November as part of our International Education Week (#IEW20) Instagram takeover and was all about the student’s Pace Path. This graphic was used as a way for our student to summarize all of her experiences while at Pace!
The metrics of this particularly engaging Instagram Story were as follows:
Total Impressions on this story were 391 • Reach was 299 • Taps back to view story again: 32 • The Completion Rate was an amazing 76% for the whole series of stories.
HOW DID WE DO ON INSTAGRAM STORIES THIS MONTH?
We had a total of 73 Instagram Stories posted in November with 17 videos. Our total impressions for Instagram Stories was 18,045 averaging almost 247 per Instagram Story. The average completion rate by story series was 65%.
Our prestigious DPS ranking was featured in our top LinkedIn post for November. Our audience showed a lot of pride in this accolade.
This post received 5,374 Total Impressions • 94 Reactions • 142 Clicks • 4 Shares • 2 Comments
HOW DID WE DO ON LINKEDIN THIS MONTH?
At the end of November, we added 135 new followers and now have 39,772 total followers on our LinkedIn page. We posted 11 times and collected 27,932 total impressions. We had 616 total engagements, with 7 total shares, and 343 link clicks.
Our top LinkedIn audience resides in the Greater New York City Area (75%)
We currently have 35,450+ followers that self-identify as alumni of the Lubin School of Business.
YOUTUBE
The top video on YouTube in November was Why Study Business at Pace University (Uploaded 07/03/2013). This 1:33 minute video features Lubin’s former dean Neil Braun and highlights the main benefit of a Lubin education. Most traffic to this video comes from the pace.edu site (65%) as this video is embedded in the Lubin academic catalog pages.
The performance on this Lubin YouTube video breaks down as follows in November 2020:
1.5 Hours Watched • 93 Views • 0:59 Average Watch Duration • 299 Impressions
HOW DID WE DO ON YOUTUBE THIS MONTH?
At the end of November, Lubin had 311 total subscribers with 1 brand new subscriber. There were 2,406 minutes of watch time, with 1,349 views, 931 unique viewers, and 10,185 impressions. Our top audience in November was not subscribed to our channel (98%).
